CentralWorld Brand User Manual

We were asked by Central Pattana Public Company Limited(CPN) to reconfiguring and create the extension version of the corporate identity manual to apply in the local Thai context and usages after North Design(England) has done the logo and identity guidelines. So we try to adopt what North has laid the foundation for the brand and continue to create the extended version of the CI manual to cover photo guidelines in Thai contexts, new grid template for advertising to cover many levels of promotional campaigns, additional applications and touchpoints. In the end we created close to 100 pages(sample pages showing) that cover all areas so that the client can follow this guidelines to strengthen their brand.


Credits: All images used in the manual are for presentation only, all copyrights stay with the owners/creaters of images.

Logo and Brand concept: North Design(UK)

Live Like a scientist 
and work as an artist.

TNOP is a Bangkok-based graphic design studio that focuses on creating a perfect balance between art and design. Founded in Chicago in 2005 by Tnop Wangsillapakun, AGI member.


We believes that a sharp design is about the critical balance of conceptual work and craftsmanship. Our philosophy is to create a unique design that can represent client's culture through distinct contemporary executions, materials and techniques. We have worked with a wide range of clients from globals brands like Corbis Images, Nike, Coca-Cola, or IRENA(International Renewable Energy Agency) to a local businesses like Mitea, a tea shop in Chicago or Alongkorn, a high-level bespoke suit shop in Bangkok.


Our studio has won many awards and are featured in many books and renowned magazines around the world. We have always been active in the Thai design community by given lectures and conducted workshops as well as collaborated in art and design exhibitions from time to time.



639/18 Soi Ladprao 5,
Chompol, Chatuchak,
Bangkok, Thailand 10900


Download the map here.



+1.312.235.2266 (US)
+ (TH)