AP “Empower Living” Campaign Wordmark

Wordmark and its identity system for AP, Thailand's leading property developer. This campaign will run for 3 consecutive years(starting from 2020), so we created the wordmark into 3 levels.

 

Level 1 is the Corporate Level, which the wordmark is launched and used under corporate communication.

 

Level 2 is the Campaign Level, to strenghten the message this level will be used in collaboration with its partners. Some of the letters in the wordmark started to transform and stretched out of its baseline.

 

Level 3 is the Activity Level, this level is all about campaign activities. This is the most fun level, so the wordmark becomes very lively and responsive.