Roots Logo & Identity System

Roots is a Thai coffee pioneer that is full of passion, comradeship and want to devote their resources to improve the well-being of every single person involved in their journey from coffee farmers to customers.


Roots also want to set the new standard for Thai coffee community which everyone now can access, the product logo was designed to represent the new standard of Thai coffee community.


For promotional logos, we created a system that allow to use logo with pictogram in order to tell story. Since pictogram is a universal design, it helps us to communicate to everyone better and faster. The style of pictogram is bold and clear with a touch of paper cut craft.


2019 DEmark(Graphic Design), Thailand

Live Like a scientist 
and work as an artist.

TNOP is a Bangkok-based graphic design studio that focuses on creating a perfect balance between art and design. Founded in Chicago in 2005 by Tnop Wangsillapakun, AGI member.


We believes that a sharp design is about the critical balance of conceptual work and craftsmanship. Our philosophy is to create a unique design that can represent client's culture through distinct contemporary executions, materials and techniques. We have worked with a wide range of clients from globals brands like Corbis Images, Nike, Coca-Cola, or IRENA(International Renewable Energy Agency) to a local businesses like Mitea, a tea shop in Chicago or Alongkorn, a high-level bespoke suit shop in Bangkok.


Our studio has won many awards and are featured in many books and renowned magazines around the world. We have always been active in the Thai design community by given lectures and conducted workshops as well as collaborated in art and design exhibitions from time to time.



175/41 Soi Ladprao 26,
Chompol, Chatuchak,
Bangkok, Thailand 10900


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+1.312.235.2266 (US)
+ (TH)